What is ON-page SEO? and how to do it?


We are all aware that SEO is the process of organically ranking a website at the top of the Google search engine, and businesses in Dubai spend millions of dirhams to do so after hiring the right SEO consultant or digital marketing agency in Dubai.

SEO or search engine optimization has three divisions on-page SEO, off-page SEO, and technical SEO. If these three are done properly, our website will rank at the top.

  • ON-page SEO optimization

On-page SEO optimization refers to the changes that we do to the website to rank it higher.

  • Off-page SEO optimization

Off-page SEO optimization includes all the activities that we do outside a website to rank it on google search results. 

  •  Technical SEO 

  refers to the technical activities that we do in SEO for ranking a website higher.

In this blog, we will focus more on ON-page SEO and how to do it. The first chapter will be the basic overview and in the subsequent chapters well will look at everything in depth 

This blog will have two chapters, so buckle your seatbelts to know how useful on-page SEO is throughout this entire journey


On-page SEO means all the activities that we do on a website for increasing organic traffic and increasing its ranking on google 

On-page SEO is the most important part of SEO because it helps the search engines to understand what type of content your website offers to satisfy the users 

The factors determining on-page SEO are:

  • Content optimization

Content is the most important part of a website and it  defines what your website is about 

Content should be optimized in such a way that it should serve both the search engine crawler and users. “Good content is king” and it will bring a lot of good business if optimized properly with the right keywords in the right place. remember always go with the user search intent if your content matches properly with the user search intent your website will rank at the top with good traffic.

  • Keyword research

Keyword research is the most essential part of when you are designing content in 

For your website or blog, good keyword research will help you to rank your website and to serve the users properly. Overstuffing of keywords is not a healthy practice when you are writing content it will not do the users properly and there is a high chance that your website may get penalized 

  • Proper title tags and meta descriptions

A good title tag and meta description is the key factor for the success of a page on a website if the title tags and, the meta description is properly optimized the search engine will be able to index it properly and will be able to display it to users when users search intent query matches your keywords in the title and meta description.

A title should be sixty characters and a meta description should have 165 to 168 characters.

There should be only one h1 tag on a page.

  • Image optimization and alt text:

While creating a website all the images should be properly optimized and it should have the same text in it concerning that webpage. It is advised to keep the image size less than 50kb as per google guidelines and each image should have an alt text because if the internet speed is slow or if due to an error the image does not load up your users should know what that image is about.

  • Interlinking 

It is always a good practice to do interlinking in pages and blogs as it gives the crawler a very good idea about which links to be followed (Do follow and no follow. A link to the next page should be always placed on a keyword to increase its ranking it helps that page to index properly and thereby increase its search results.

  • ERROR 404

Error 404 is also the most important part of on-page SEO it means that the page that you are looking for does not exist anymore and it is advised to redirect that page to a new page because if your users land on that page and they see an error 404 message it will increase the bounce rate of the website.

  •  URL structure optimization

URL optimization plays a very important role in ranking a page if your URL is properly optimized with a proper keyword the crawler will be able to index it properly based on that and will be able to serve your users accordingly.

  • Schema

A schema is something that tells gives information about the webpage and it is written in JSON format you can use Schema.org website to generate a schema for your website. There are different types of schema present.

  • URL canonicalization

It means the same content on two different URLs in such case google will choose one webpage as canonical.

Here through this blog, we have only given a brief overview of why on-page SEO is important for your website.

If you are a website owner or a business in Dubai looking for digital marketing services we offer the best services at an affordable price do check out our website.


You can check out the digital marketing case study we did during GITEX 2022.




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