What a SEO company in Dubai need to know about new Google Ads Conversion Bug

Google Ads recently reported a spike in over-reported conversions - specifically between November 11 to 20. If your digital marketing campaign reported better results than usual over this period, there is a good chance that it had been affected by this bug. Let’s take a look at the Conversion Tracking tools that have been affected and what this means for your digital marketing strategies. Conversion Tracking Any SEO company in Dubai can tell you how important it is to track your online conversions to determine the relative success of your digital marketing strategy.…Read more …

BERT and it’s impact on professional SEO companies in Dubai

Google has recently released the BERT update to its search algorithm and it’s creating a sensation in the SEO industry. SEO companies in Dubai predict a drastic change in the way search queries are optimized. It may very well be the case that Google’s strategy would drive digital marketing companies in Dubai to create better, more compelling content. Let’s take a closer look at what BERT actually is, how it works and how it matters to SEO in the long run. Understanding Google SERP When users enter a query in the search engine,…Read more …

SEO company in Dubai and the search console’s page speed report

Good news for SEO companies in Dubai! Google has made it easier to monitor and improve website performance through its Page Speed Report tool. Before its public rollout, Google had unveiled the Page Speed Report back in February, and at Google I/O 2k19 in May, had declared they were previewing the new speed report on the Google Search Console. Digital marketing companies in Dubai had been eagerly waiting these nine months for this feature to go public so that they can provide a better user experience on their websites. Page speed is crucial…Read more …