When we talk about SEO Tools, they can be categorized into different types that are defined by the specific function that they provide to the SEO Expert who is trying to utilise them.  But the thing is that there are a lot of SEO Tools that are out there and in order to separate the good ones from the irrelevant, you will need to know what exactly they can do for you. It is also good to know whether they are free or have to subscribe to use them. All in all, depending on the categories of tools out there, all SEO Tools can be grouped into these categories:

Keyword Research: Certain tools are used for keyword research, i.e., to analyse and search keywords that are relevant to the business niche of the client or your company, or ones which are having the highest amount of monthly search volume. There are a lot of tools out here that you can utilise to this effect, but ere some of the best ones out there, that you can use:

  1. Ubersuggest: This is a free keyword research and planner that you can utilise to generate quite a detailed list of keywords.
  2. Term Explorer: This particular Keyword Research Tool claims to have the largest amount of data set of any Keyword Research Tool, and this allows you to do far more: expand lists, collate search volumes, and know competitiveness data. This can be utilised partly for free, otherwise, it has to be utilised with a premium purchase which will give you access to the full set of functions.
  3. SEMrush: Although available for free, SEMrush’s paid profile is the only thing worth using it for, for it has almost everything that you would need to analyse an SEO Project, but it is especially good for keyword research , where among other things you can see: competitor’s keyword strategy, landing pages, and the keyword value.


Ranking Research: Your ranking research is quite important when you consider how much of an impact it makes. Knowing how well pages are ranking will give you a good indicator about how good your keyword strategies or other digital marketing strategies are working. By being aware of the strategy that works the best, you can get to emulate the same strategy across other pages or projects that you are doing.

  1. Google: Google themselves gives a load of good ranking research tools for you to utilise in their analysis. The tabs such as “search analytics” as well as the “search traffic” tab will help you know which keywords are ranking where and which are the ones gaining the greater traffic. If you encounter pages that are still lingering on the second pages, then you can focus your campaign on those keywords and get them up to the first page of the search engine.
  2. SEMrush: SEMrush, when used in its free version, can give you certain data regarding the rankings of certain pages and sites. There are certain things that you can utilise to get data, such as using the filters to know and track keywords from any location, discover competitors locally, as well as focus on different devices.
  3. Authority Labs: Apart from doing everything that the previous two versions does, this keyword research tool lets you track as well as graph different keywords, letting you perform daily keyword tasks as well as generate weekly reports and more. This is a paid tool.

Content Idea Generator: You might have heard the phrase, “Content is King”, and this phrase is should be your mantra. There are certain things that you can try within your web pages to make it more Content Optimized. Of course, trying to find the right content is, of course, a hard thing, therefore you can utilise these tools to create updated content:

  1. Outdated Content Locator: This tool is used for finding out the old content that is there on the web. This is expecially helpful for freelancers, or people who are looking for a job. Just enter the term or the topic of the content that you want to write about; then, add the parameters such as the years. This will generate sites which have out-dated content. Once you have modernized the content, you can contact the webmaster and ask their permission to change the content to the newer version.
  2. The Yoast Plugin for WordPress: This plugin, although not free, will be available for purchase once you finish a word press site. Once bought, this handy tool will help you check whether the contents of that word press page is SEO friendly or not, by signalling red, orange and green with respect to bad, average and good content.
  3. BuzzSumo: This is a very good tool that you can use to know which content is working, and which ones aren’t working along with a topic. The simple user interface allows you to identify the ones which are and also to know the influencers.

Link Builder: Although Google continues to say that link building will be thrown off the cliff, there is still no indication that is happening whatsoever. Links are still extremely relevant when it comes to ranking your website, and this will mean that you would like to know which links are having the greatest capacity.

LinkMiner: A plugin that is useful for checking out broken links, especially for using the broken link building tactic. This too is quite simple to use and understand and will enable you to use the broken link building tactic with ease.

MOZ SEO and Majestic Backlink: An extremely useful tool for knowing whether or not your site is really up to the mark or not. These tools are both similar in function, both of them doing the same thing about how your site is functioning when related to vital SEO facts. Using both of them in conjunction will help you get a comprehensive picture of your site.

Buzzstream: This is the perfect business tool for link building – extremely effective at outreach management, for finding/scrapping prospects, and for locating subtle details. This will require some shrewd handling, though, and if you cannot set your account right, then you would not find it a mess.

Link Remover: The chance of you having to remove your link is something you would not want to have, but instead it is sometimes unavoidable when you have inadvertently paid the Google Penalty. But once you have removed these dud links, you will revamp your site to a better state. Even if you haven’t been penalised by Google, you can still utilise these tools to remove the dud links that you have created in the past.

Disavow Tool: Google’s own tool that you use to tell Google that you don’t want to have a particular site linking to your website.

Cognitive SEO: This is a great tool that you can use for all sorts of things: rankings, competitor research, backlink analysis, and more specifically unnatural link detection as well as link removal. This tool helps you by letting you choose the links that you want disavowed and then create a disavow file that you can then upload to Google.

Technical: Knowing the source of everything and understanding how it is really operating can be immeasurably valuable for someone who wants to have the perfectly optimized site. For this purpose, there are a lot of things that are there for you to use:

WooRank Plugin: This plugin is perfect for your site to be made more efficient, by creating checklists that you need to complete, so that it can be made perfect. It will give you a precise of your site as well as your competitors

Screaming Frog: This can be used in its free incarnation where you will be able to scan through the site and reveal many different aspects of it where things have to be changed. You can select specific figures like links with missing rel, or images with missing alt to categorize. Indeed, it will scan for every detail.

DeepCrawl: This is yet another tool that you can use to scan thoroughly on the website. But unlike screaming frog where you will get the information outputted as a spreadsheet, here you will get in the form of infographics which you understand, and you don’t have to well-versed in SEO. Moreover, the Deepcrawl is ideal for identifying content and finding out the missing text, missing titles or Meta, duplicate content.


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