Did you know that having a Facebook business page can bring potential benefits to your business? 

Whether you are focusing on improving the visibility of your brand or you want more lead generation, having a Facebook business page can help you achieve your business goals.

And that too on a lower budget!

A Facebook business page makes it pretty simple for people to find your business online and interact with you.

Here are a few reasons why you should choose Facebook for your business.

  • Budget-friendly marketing
  • Increase traffic to your website
  • Target audiences by location, demographics, interests
  • Raise brand awareness
  • Gain insights on your audience
  • Grow brand loyalty
  • Monitor how your competitors are performing

Still doubting Facebook? Here’s the best part!

The platform with 2.5 billion users already has more than 140 billion businesses connecting to its potential audience. So what are you waiting for?

Read up on the steps to create the perfect Facebook page for your business.

Step1: Create Page

If you are already signed out, sign in to your account or create a new account to start the steps.

Once you have your Facebook profile ready, follow these steps to launch your Facebook business page with super confidence.

Navigate on top of your profile. You’ll find the option to Create a Page where you can add the name of your business, category, and description.

Make sure you choose a business name that your audience is likely to search for when trying to find your business.

Select the page type as a business/brand since you are creating a business page.

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Step 2: Set templates and tabs

It’s time to turn your business page template to slightly more business-friendly. Try it by changing the template as it will alter most tabs your audience access to your page.

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Under the Edit Page option, you’ll see the Templates tab where you can change the default template to a business template.

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After it has been set to business template, this is how your menu will look.

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You can also add a new tab by clicking Add a Tab.

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 To add a custom appearance to your page, it’s better to add a customizable CTA button to your page. 

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You can also edit your CTA anytime.

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Now work on your business page settings.

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Step 3: Add Profile & Cover Images

Here comes adding a visual impression to your business page. Marketing services in Dubai recommend uploading a profile and a cover image that aligns with your brand. You may seek either professional assistance or create one using an online tool since there are a lot of free online tools that can help you design one.

If you think your brand is already known to people, using your logo as a profile picture perhaps gives you a surefire start.

You can also try adding a well-shot photo that describes your business or your signature offering.

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Your Business Page’s profile picture will be displayed at 170×170 pixels on computers, 128×128 pixels on mobile, and 36×36 pixels on most feature phones. It is better to use an image without any corner detailing as the profile picture crops to a circle after uploading it.

When it comes to uploading a cover picture, choose the most prominent image that can convey the essence of your brand.

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The recommended size to upload Facebook cover images is 730×315 pixels. Your cover image displays at 820×312 pixels. On mobile, it displays at 640x360pixels. 

Step 4: Create a Username/Vanity URL

You already have a name for your business page so why do you need to create a custom username?

Your username tells people where to find your page on Facebook. But it’s not mandatory to have a custom username.

The URL displays in the below format without a username:

https://www.facebook.com/yourpagename-105495081335435

If you add a custom name for your business page, the username replaces these digits.

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It is always better to use a username that is easy to type and related to your business. It can be up to 50 characters long.

Step 5: Assign Page Roles

If you like to add other people to manage your Business Page, you can assign page roles to them.

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Click on the “Page Roles” in the left-hand sidebar and type in their name to find them.

Step 6: Add business details

Before your first post is out, it’s necessary to fill out some information about your brand. Click Edit Page Info in the top menu and update the About section, Business timing, etc.  

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To add story, go to “About” tab and click “Tell people about your business.”

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Now that you’ve got the perfect Facebook business page, it’s time for your killer Welcome post.

Looking for marketing services in Dubai? Working with Azinova’s digital marketing services in Dubai will make sure you’re targeting the right audience and giving them the right information, and at the right times!