SEO Strategy

We are living in a digital world and Google is something that has a crucial role in everything we do. Not only Google, but search engines like Yahoo and Bing also have their own audience base. Over these years Google has adopted features like Rich Snippets and Ask Boxes to get better results on their SERP Pages.

Did you know that more than half of product searches begin on Google? And here comes the importance of SEO. The highest website visibility is definitely going to bring more traffic and return on investment. Around 32.5% of the audience may probably get interested in the very first result of Google whereas the 7th result may choose by 3.5%.

If you are a freelancer or work for an SEO company in Dubai or a digital marketing company, these steps could definitely help you to create an effective strategy. Here are 7 essential steps anyone should follow if you want to create an effective SEO Strategy.

Set Your Goals

Setting your business goals and Key Performance Indicators is crucial when you create an effective SEO strategy for an SEO company in Dubai or a digital marketing company. Come up with a plan of action that decides

  • The outcome that you want to accomplish. 
  • Key Metrics that indicate progress toward your objectives.

Conduct a Website Audit

For any SEO company in Dubai or digital marketing company, conducting an SEO audit on a website lets you analyze whether your website is optimized or not. It lets you determine the positives, negatives, and areas of improvement so that you can work on the key performance factors to bring more traffic to your website.

Here are the key benefits of an SEO audit.

  • Detailed Competitor Analysis 
  • Improved SEO Score
  • Uncover revenue sources
  • Identify potential issues with the website
  • Improved website performance
  • Enhanced technical and content SEO

Get into the Basics

seo strategy

SEO is basically split into 3 ways – On-page, Off-page and Technical SEO. Before diving deeper, you should start on your SEO strategy from the basics. 

  • Keyword research & planning
  • Creating compelling content
  • URL, Meta titles & descriptions
  • Heading Tags
  • OG Tags
  • Featured Snippet/Schema Markup
  • Better crawl accessibility
  • Fast load speed 
  • Accelerated Mobile Page Design

Technical SEO is Important

Technical SEO is something you shouldn’t ignore in the SEO process because it is essential to make your website easily crawlable and indexed by search engines. Working on technical SEO factors drives organic traffic and better conversion.

When strategizing technical SEO elements, here is a list of elements. 

  • Site architecture
  • URL structure
  • Redirects
  • Sitemap
  • Robots.txt file
  • Image delivery
  • Site errors

Also Read: How Mobile Applications Fuel the Growth of Businesses

It’s Time for On-Page SEO

On-page SEO optimizes web pages for better SERP ranking engine rankings and to gain organic traffic. High-quality content, optimizing meta tags and images – On-page SEO can bring numerous potential traffic to your website but make sure you refine the process as SEO is an ongoing process.

Here is a summary of on-page SEO techniques:

  • High-commerciality keyword research
  • Title & header tags (eg. H1, H2, H3)
  • Cornerstone Content
  • Improve the Title Tag and Description Meta Tag
  • Improve Open Graph Tags
  • Responsive Web Design, SSL Certificates. 
  • Submit XML Sitemap
  • Structured Markup 
  • Conduct Influencer Outreach, and guest blogging

Earn more traffic with Off Page SEO

If you want your website to attain a top rank in SERP results and at the same time increase the leads and revenue, you need to optimize your off-site presence. Tools like Ahref, Moz, and Semrush can help you analyze your website’s profile.

  • Update and improve internal linking
  • Fix 404 errors
  • Check competitors’ backlink profiles
  • Add directory listings
  • Brand mentions
  • Forums
  • Broken link building
  • Social networking & bookmarking

If you’re looking to grow your business online, you should definitely incorporate SEO strategies in your marketing plan. So bookmark the checklist and start your SEO journey.


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