{"id":1244,"date":"2022-12-26T08:10:22","date_gmt":"2022-12-26T08:10:22","guid":{"rendered":"https:\/\/www.azinovatechnologies.com\/blog\/?p=1244"},"modified":"2022-12-29T10:20:18","modified_gmt":"2022-12-29T10:20:18","slug":"what-is-on-page-seo-and-how-to-do-it-chapter-1","status":"publish","type":"post","link":"https:\/\/www.azinovatechnologies.com\/blog\/what-is-on-page-seo-and-how-to-do-it-chapter-1\/","title":{"rendered":"What is on-page SEO? And how to do it? Chapter 1"},"content":{"rendered":"<h2><\/h2>\n<h2><strong><span style=\"font-family: arial, helvetica, sans-serif;\">Introduction:<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">We are all aware that SEO is the process of organically ranking a website at the top of the Google search engine, and businesses in Dubai spend millions of dirhams to do so after hiring the right SEO consultant or digital marketing agency in Dubai.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">SEO or search engine optimization has three divisions on-page SEO, off-page SEO, and technical SEO. If these three are done properly, our website will rank at the top.<\/span><b><\/b><\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><strong>ON-page SEO optimization<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">On-page SEO optimization refers to the changes that we do to the website to rank it higher.<\/span><b><\/b><\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><b>Off-page SEO optimization<\/b><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Off-page SEO optimization includes all the activities that we do outside a website to rank it on google search results.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">\u00a0<\/span><b>Technical SEO\u00a0<\/b><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">\u00a0\u00a0refers to the technical activities that we do in SEO for ranking a website higher.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">In this blog, we will focus more on <\/span><a href=\"https:\/\/neilpatel.com\/blog\/the-on-page-seo-cheat-sheet\/\" target=\"_blank\" rel=\"noopener\"><b>ON-page SEO<\/b><\/a><span style=\"font-weight: 400;\"> and how to do it. The first chapter will be the basic overview and in the subsequent chapters well will look at everything in depth\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">This blog will have two chapters, so buckle your seatbelts to know how useful on-page SEO is throughout this entire journey<\/span><\/p>\n<h2><strong><span style=\"font-family: arial, helvetica, sans-serif;\">ON PAGE SEO OF A WEBSITE\u00a0<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">On-page SEO means all the activities that we do on a website for increasing organic traffic and increasing its ranking on google\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">On-page SEO is the most important part of SEO because it helps the search engines to understand what type of content your website offers to satisfy the users\u00a0<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">The factors determining on-page SEO are:<\/span><b><\/b><\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><strong><span style=\"font-family: arial, helvetica, sans-serif;\">Content optimization<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Content is the most important part of a website and it\u00a0 defines what your website is about\u00a0<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">Content should be optimized in such a way that it should serve both the search engine crawler and users. <\/span><b>\u201cGood content is king<\/b><span style=\"font-weight: 400;\">\u201d and it will bring a lot of good business if optimized properly with the right keywords in the right place. remember always go with the user search intent if your content matches properly with the user search intent your website will rank at the top with good traffic.<\/span><b><\/b><\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><strong><span style=\"font-family: arial, helvetica, sans-serif;\">Keyword research<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Keyword research is the most essential part of when you are designing content in\u00a0<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">For your website or blog, good keyword research will help you to rank your website and to serve the users properly. Overstuffing of keywords is not a healthy practice when you are writing content it will not do the users properly and there is a high chance that your website may get penalized\u00a0<\/span><b><\/b><\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><strong><span style=\"font-family: arial, helvetica, sans-serif;\">Proper title tags and meta descriptions<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">A good title tag and meta description is the key factor for the success of a page on a website if the title tags and, the meta description is properly optimized the search engine will be able to index it properly and will be able to display it to users when users search intent query matches your keywords in the title and meta description.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">A title should be sixty characters and a meta description should have 165 to 168 characters.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">There should be only one h1 tag on a page.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><strong><span style=\"font-family: arial, helvetica, sans-serif;\">Image optimization and alt text:<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">While creating a website all the images should be properly optimized and it should have the same text in it concerning that webpage. It is advised to keep the image size less than 50kb as per google guidelines and each image should have an alt text because if the internet speed is slow or if due to an error the image does not load up your users should know what that image is about.<\/span><b><\/b><\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><strong><span style=\"font-family: arial, helvetica, sans-serif;\">Interlinking\u00a0<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">It is always a good practice to do interlinking in pages and blogs as it gives the crawler a very good idea about which links to be followed (Do follow and no follow. A link to the next page should be always placed on a keyword to increase its ranking it helps that page to index properly and thereby increase its search results.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><strong><span style=\"font-family: arial, helvetica, sans-serif;\">ERROR 404<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Error 404 is also the most important part of on-page SEO it means that the page that you are looking for does not exist anymore and it is advised to redirect that page to a new page because if your users land on that page and they see an error 404 message it will increase the bounce rate of the website.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><strong><span style=\"font-family: arial, helvetica, sans-serif;\">\u00a0URL structure optimization<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">URL optimization plays a very important role in ranking a page if your URL is properly optimized with a proper keyword the crawler will be able to index it properly based on that and will be able to serve your users accordingly.<\/span><b><\/b><\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><strong><span style=\"font-family: arial, helvetica, sans-serif;\">Schema<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">A schema is something that tells gives information about the webpage and it is written in JSON format you can use Schema.org website to generate a schema for your website. There are different types of schema present.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><strong><span style=\"font-family: arial, helvetica, sans-serif;\">URL canonicalization<\/span><\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">It means the same content on two different URLs in such case google will choose one webpage as canonical.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">Here through this blog, we have only given a brief overview of why on-page SEO is important for your website.<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">If you are a website owner or a business in Dubai looking for digital marketing services we offer the best <\/span><a href=\"https:\/\/www.azinovatechnologies.com\/digital-marketing-services\/digital-marketing-agency-dubai.php\"><span style=\"font-weight: 400;\">services<\/span><\/a><span style=\"font-weight: 400;\"> at an affordable price do check out our <\/span><a href=\"https:\/\/www.azinovatechnologies.com\/contact-us.php\"><span style=\"font-weight: 400;\">website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"font-weight: 400;\">You can check out the <\/span><a href=\"https:\/\/www.azinovatechnologies.com\/social-media-marketing-agency-case-study-dubai.php\"><span style=\"font-weight: 400;\">digital marketing case study<\/span><\/a><span style=\"font-weight: 400;\"> we did during GITEX 2022.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; font-family: arial, helvetica, sans-serif;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: We are all aware that SEO is the process of organically ranking a website at the top of the Google search engine, and businesses in Dubai spend millions of dirhams to do so after hiring the right SEO consultant or digital marketing agency in Dubai. SEO or search engine optimization has three divisions on-page [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[125,105,99,121],"tags":[106,284,5],"class_list":["post-1244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-azinova-technologies","category-best-digital-marketing-companies-in-dubai","category-digital-marketing","category-digital-marketing-companies-in-dubai","tag-best-digital-marketing-companies-in-dubai","tag-on-page-seo","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is on-page SEO? 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